Project Overview
John DeVincent is President & Co-Founder of Krutch Software.
WorthLift’s earlier work with John focused on creating a stronger visibility foundation through clearer positioning, LinkedIn improvements, and practical content direction.
The Growth Plan takes that foundation further.
The focus now is on creating a more consistent executive presence, strengthening John’s content direction, and making the connection between his leadership profile and Krutch Software clearer.
Krutch is building around a prescriptive AI approach for predictable revenue, which gives John a relevant business story to build his executive visibility around.
President & Co-Founder
Not Provided
Growth Visibility Plan
Baseline Score Pending
Our Strategic Approach
John is not starting from scratch. The first stage helped create more clarity around his positioning, LinkedIn presence, and content direction. Now, the focus is on building a more consistent executive presence – one that makes it easier for people to understand John’s role, perspective, and connection to the company he is helping grow.
WorthLift identified the opportunity to build on that foundation through stronger positioning, more consistent content, and clearer search visibility.
- Move from profile improvements to a more consistent executive presence.
- Build a clearer and more regular content direction on LinkedIn.
- Strengthen the connection between John’s personal visibility and his leadership role at Krutch Software.
- Extend his visibility beyond first impressions into content, search, and thought leadership.
- Strengthen John’s executive positioning and leadership story.
- Build a clearer ongoing direction for LinkedIn and executive content.
- Develop search-aware content to support stronger discoverability.
- Connect his personal visibility more closely with his role at Krutch Software.
- Clearer and more consistent executive positioning.
- A stronger ongoing LinkedIn and content direction.
- A clearer connection between John’s leadership profile and Krutch Software.
- Broader visibility across content, search, and thought leadership.
